Made To Stick: Why Some Ideas Survive And Others Die
Made to Stick Review
In keeping with the ideas they present, the Heath brothers load their book with relevant stories highlighting their ideas at work. If I say, "Jared", what springs to mind? Is it the Subway campaign featuring Jared Fogle, who lost hundreds of pounds on his own Subway diet? This is one of the stickiest advertising campaigns of all time. This books helps decipher why it was successful. [Teaser: Subway national initially turned down the story] The framework to create sticky ideas follows. Ideas ...

Made To Stick - A Model For Spreading Ideas
Made To Stick - How to Make Your Ideas Go Viral
"Made To Stick: Why Some Ideas Survive and Others Die", written by the Heath brothers--Chip Heath and Dan Heath--continues the idea of "stickiness" popularized by Malcolm Gladwell in "The Tipping Point". It seeks to explain how to make an idea or concept memorable or interesting; that is, how to make it go viral. A sticky idea is one that is understood, remembered, and creates some kind of change-in opinion, behavior, or values. So, how do you design an idea that sticks? The authors explain ...

Made to Stick
Make ideas go viral
Do you have an idea you wish would spread? We all do. And luckily for us Chip & Dan Heath have created a model will teach you how to do just that. Below is a summary of the most important insights from the book. Use this lens as a checklist when you try to make your next idea go viral, and I guarantee it will make your ideas more likely to spread.