Blue Ocean Strategy
Maximize the size of the blue ocean
Research In Motion (RIM) is a Canadian business most popularly known for its launch of the BlackBerry smart phone in 2001. The company has grown to achieve FY2007 sales of US $3.04 billion and net income of $631.6 million. Success...... The Blue Ocean that RIM created through its BlackBerry keeps growing every year despite the intense wireless handheld market competition. RIM continues to penetrate existing markets and grow internationally. The company's sales grew 47% in FY2007 compared to...

Blue Ocean Strategy Session at UC Irvine
San Diego, California (July 19, 2010)
Senior Global Blue Ocean Strategy Member Dr. Zunaira Munir will conduct a Blue Ocean Strategy executive training session at the University of California Irvine on August 5, 2010 from 2:30 p.m. to 6:30 p.m.

KENYAS BLUE OCEAN STRATEGY INNOVATIVE STRATEGIC VISION
Workshop for AMC International on June 27 t0 29, 2011 in Nairobi, Kenya
Senior Global Blue Ocean Strategy Network Member Dr. Zunaira Munir is scheduled to conduct a 3-Day Blue Ocean Strategy Open Enrollment Workshop for AMC International on June 27 t0 29, 2011 in Nairobi, Kenya. "Blue Ocean Strategy has great relevance for government and corporations doing business in Kenya," said Founder and Managing Director Strategize Blue Zunaira Munir. "Participants will learn to apply the Blue Ocean Strategy tools to tap into new growth opportunities specific to the Kenyan...

What is Blue Ocean Strategy
BOS is the result of a decade-long study of 150 strategic moves
Despite earning the accolade, Top Business Book of the Year 2005 by Amazon.com, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, the public's interest has not paralleled the significance of its business contributions. Blue Ocean Strategy has been regarded as a revolutionary business strategy tool. In this article I will provide an introductory brief of the ideas and principles of Blue Ocean Strategy's business logic as filtered through my person...

Blue Ocean Strategy
Once a company has developed a blue ocean strategy with a profitable business model, it must execute it. Let's consider Bill Bratton and the Los Angeles Police Department. The Los Angeles Police Department is responsible for protecting 3.8 million people over a large, 465 square mile area. After successfully reducing crime in New York City as its police chief in the 1990s, Bill Bratton joined LAPD as chief in 2002. Companies and organizations such as the LAPD, like individuals, often have a...

The Death of the Typewriter, Reinventing the Circus & Nintendo Has All Saying Wii:
Creative Destruction versus Blue Ocean Strategy
The theory of creative destruction is significant in explaining the long term endogenous economic growth phenomenon. However, it falls short of painting the complete picture. The theory of reconstruction provides a compelling explanation for endogenously created economic growth that remains unexplained by creative destruction. The two theories, taken together, provide a more comprehensive understanding of determinants of long term economic growth. Creative destruction offers a partial explan...

Easier to Hit the Ball - Converting Non Customers
Does your company look to grow by retaining and expanding existing customers? Callaway Golf successfully increased their market share and created new demand for its offering by looking to non customers.

Experience Blue Ocean Strategy Training Online
San Diego, California (March 9, 2011) - International Blue Ocean Strategy training firm Strategize Blue (San Diego, CA) provides Blue Ocean Strategy training experience online. Strategize Blue has helped corporate leaders like Intel, Coca Cola, Hewlett Packard, T-Mobile, Honeywell, AUTODESK, Virbac, RJ Reynolds, and DataPath transition to sustainable growth. The Blue Ocean Strategy online training experience is designed to train participants to discover value innovation.

SPEAKER: ZUNAIRA MUNIR
Speaker Biography
Internationally acclaimed Blue Ocean Strategy, Innovation Management and Leadership Expert Dr. Zunaira Munir inspires audiences to 'Make Competition Irrelevant.' A sought-after speaker, trainer, and business consultant she challenges companies to look beyond just surviving. She presents Blue Ocean Strategy as a learnable skill for systematically innovating. As the founder and Managing Director of international Blue Ocean Strategy consulting firm Strategize Blue (San Diego, CA) she has helped...