How to Promote Personal Branding As Your Own Marketing Manager
Learn How Local and Online Marketing Can Help You Find Your Dream Career
Creating your own enterprise is easier today than any other eras in our history. Each day as new technologies are discovered and developed, it becomes that much easier to begin your future enterprise from the ground up. Learn some of the best strategies to create your own brand and market it effectively for sure success. Branding can be the most important endeavor when it comes to whether or not your product or service plan will succeed or ultimately, fail.

Me 2.0
My Review
Me 2.0 is a must-read for both recent graduates and mid-career professionals. With easy to understand explanations of the world of social media as well as step by step instructions on how to build your own personal brand, Me 2.0 is the "What Color Is Your Parachute" for this generation! Dan Schawbel, himself a recent college graduate, takes you through his own journey of personal branding, and how it led to his career success - as well as the failures he had along the way. If you've recently ...

Four Branding Channels You Haven't Thought Of
We have talked frequently in this space about a number of common channels that can be leveraged for personal branding. These channels include appearing on TV, writing a book, publishing articles in national newspapers and magazines, and more. Each of these channels represents a different way to connect with an audience, but they all have the same fundamental goal-to build credibility, increase visibility, and position the business owner as a celebrity-expert within his or her market. Of cour...

Personal Branding: Lessons From the 2012 Grammys
The 2012 Grammy Awards were held earlier this month at the Staples Center in Los Angeles, and once again I had the privilege to attend, along with a group of over 30 clients that were in town for our Annual Hollywood Mastermind Meeting. It was an incredible night of music, speeches, and many memorable tributes to the late, great Whitney Houston. But for business owners, it was more than just compelling TV-this year's Grammy Awards offered a number of personal branding lessons. Below are four ...

Common Personal Branding Mistakes to Avoid
The internet and modern technology means that, in 2011, we humans have more information at our fingertips than any other civilization, ever. This is an incredible privilege-but unfortunately, we also have to be careful, because there is as often as m...

Personal Branding: It Pays to be the Expert
There's a constant theme that I repeat whenever I'm talking to business owners about their branding efforts. That theme is simple: it's essential to brand yourself as an expert in your field. I've written about this in books, given speeches about it, and referred to the concept often in this space. Most people accept the idea without questioning it, because it's logical and it sounds good. But there is much more to it than that, and the benefits of branding yourself as an expert deserve discu...