How To Make A Media Kit
Creating Your Complete Media Kit
You're probably aware that press and publicity are great tools to build a business. They increase awareness, broaden your target audience and draw attention to your business. However with so much competition it is often difficult to attract the attention of the media. One great way is to include a media page on your website. People in the media are busy and a media page makes it quick and easy for them to get the information they need, thus enhancing the chance they will cover your business.

Freelance Writing
Become a Successful Freelance Writer
Learn how to achieve freelance success as a freelance writer. No matter what type of freelance writer you are (or want to become), I try to offer resources to help you. I run the All Freelance Writing blog, the All Book Marketing blog, Writer's Guidelines directory, and Web Writer's Guide blog and my brand new Web Writer's Guide e-book series. Here you'll find my latest freelance writing posts (where I share anything from freelance writing jobs to tips on setting your freelance writing fees),...

Gaining Backlinks Through Press Releases
Get High Quality Backlinks With Press Releases
Many webmasters and online business owners simply look at press releases as a means for getting quick backlinks to their websites. As a PR professional, this is a major pet peeve that I speak openly about. The problem isn't that SEO has no place in PR; it does. The problem is that SEO doesn't replace public relations or the primary goals of various PR tools.   Many look for the immediate benefit, rather than understanding how press releases actually work, and how (when used properly) they can...

Press Releases - Niche Marketing in the Web 2.0 World
Online Press Releases Can Get You Tons of Publicity and New Visitors
Online press releases are an excellent method to build branding, credibility and get tons of new visitors to your site. You also get hundreds of backlinks to your site, which add to your organic site ranking on leading search engines. This is the Web 2.0 world where the visitor has much more say than the site owner. When you are taking advantage of direct to consumer press releases, made popular by sites like PRWEB, you can get the word out about your new product or service much faster than t...

An Introduction to Press Releases
Once You Know How It Works, Press Releases Aren't So Scary!
Press releases, when used correctly, can be an effective method of generating traffic to your website. Not only does a press release give you the opportunity to have your business (and URL) mentioned in front of a large crowd, but, when it does work, it adds credibility to your business as well. No longer viewed as an advertiser, you are now considered valuable enough to be interviewed as a resource for their readers. And that adds a lot of legitimacy to your business and product. It's funny...