Popup Display Design Ideas
Helping You Help Yourself
So you are putting together graphics for a trade show display. You have specific products, places, projects, pictures, people, and/or anything else that you need to highlight, putting the spotlight on what it is that you do best and what you can do for trade show attendees (your potential customers). Now, without knowing you or your company, I can't tell you or give you advice as to the very best way to market your specific offering to your specific audience. But what I can do is offer a coup...

Trade Show Display Accessories
Cover Your Bases
What do you see in this picture? One display? An entire booth setup? Maybe a couple of pretty ladies trying to sell Firewall services? These are all correct answers, but if you are in the process of shopping around for displays or considering it, you need to be paying attention to all aspects of this booth display. You can't make assumptions when making these purchases, so you should pay attention to the things that might not be included. In this case, we're talking about lights (at the top o...

Portable Banner Display Options
When people think of banner displays, they typically envision a hanging banner in the back of their booth display or in front of their table. However the retractable, pull-up banners can...

Trade Show Booth Display Basics
Getting ready for a trade show, expo, or other industry event usually gets under the skin of most exhibitors. For inexperienced exhibitors, they are checking and re-checking that they have everything straightened out and ready. For the more experienced, it can become more of chore that doesn't elicit anxiety but rather a certain level of boredom. In any case, it's equally important for both of them to prepare effectively every time. It's also important that they keep their preparation time as...

Putting Trade Show Display Myths to Bed
Bigger is Better: FALSE
A lot of trade show marketers, new and old, spend their careers trying to build up the biggest, most extravagant booth display that their budgets can handle. While this might work for their company and their marketing strategy, that by no means indicates that everyone needs to follow suit. Larger displays add a significant cost element to trade show marketing programs in addition to the sometimes five-figure pricetag. Setup time, staff, and shipping costs can add up quickly during a busy seas...