Starting Email Marketing
Who are we to talk about email marketing?
To start email marketing is not actually difficult, and email service providers work hard to ensure this gets better everyday, however starting well is another matter... So who are we to talk about this? ImpartialMail specialises in advising small and medium sized businesses in the UK on email marketing. Our experts have used dozens of email marketing solutions on a daily basis to run B2B and B2C campaigns for major UK businesses, providing them with an experience you'll find difficult to m...

Email Marketing Testing and Optimization
What is email marketing testing all about?
You are sending an email marketing newsletter on a regular basis, or contact your customers with the occasional news or promotion. You've had your HTML email designed and coded perhaps by professional agency, or through inhouse resources. But are you testing? In this article you will find the answers to the following questions: What kind of email testing can you do? Why it can make a huge difference on your results? What should you test in your emails? How do you go about testing your email...

Can Spam Legislation
Can Spam Act
Spam was originally the name of a canned meat product produced by Hormel. The name (as applied to unwanted email) comes from the Monty Python spam sketch. The word "spam" is repeated over and over until it drowns out the rest of the dialog. After World War II, when Britain was struggling to rebuild its economy and agriculture, the country was forced to import large quantities of canned meat. Spam became shorthand for cheap, imported low-grade food products, with "mystery" ingredients. In th...

Average Email Click Through Rate
Email Click Through Rates Explained
Once you get your email opened, the next important thing is to get your readers to click on one of your links. This is often called "click through rate." The more clicks, the better, since clicks are the key to driving traffic back to your site or selling something, or getting downloads. This page will aim to answer common questions about click through rates in general, discuss, average click through rates by industry, and show you how to improve them. Image thanks to telly

How To Generate Leads With Email Marketing and Lead Nurturing
How To Use Email Marketing and Nurturing for Lead Generation
In a slow economy, many people are looking for efficient, cost-effective ways to generate leads and drive revenue. Whether you're a Marketer, Sales Manager or Small Business Owner, a b2b email marketing system could be one of your best sales tools. In this lens, you'll find reviews of the best email marketing software and strategies for your business. Click Here for other Squidoo lenses about creating leads and eliminating cold calling.

What's a Good Email Open Rate?
How to Increase Your Email Open Rate
Email marketing can be great for generating new business and new leads. Of course, before you can do any of that, you'll need people to actually open your email. If your email open rate is low, your click through (to your site) rate will be even lower, and your sales even smaller. Many people, especially those new to email marketing, have lots of questions about how this works and how to make it better. "What's a good email open rate?" "Are my email open rates high enough? What's a good op...

Online Email Marketing
What is Email Marketing?
Email marketing is using email messages to people who have agreed to receive them, to market your offerings. It's not spam (that's when you send emails to people who have NOT agreed to receive them). Building an email list to market to is the first step. This lens concentrates on how to market to that list once it exists. There are several tools and techniques used in email marketing. Some of the most popular are: Automatic responders (autoresponders) Newsletters Broadcasts Viral emails

Build An Email Marketing List
Email Marketing Lists are the Key to Online Business Success
No matter what kind of internet business you go into - affiliate marketing, selling ebooks, developing membership sites - the standard advice is to Build A List. A list of email addresses of people who are interested in your products and what you have to say. Why? Because those people are far more likely to buy from you than random website visitors, and you can often produce instant cash simply by mailing a targeted, enticing offer to your list.