Marketing Management & Strategy Quiz
What do you know about marketing? Do you know about marketing management? Why not try these marketin
Here are a couple of free quizzes about marketing management and strategy. Marketing is a word with many meanings. What do you know about marketing? Usually people say that marketing is just another name for 'advertising' or 'selling' and it certainly comes in many varieties. In fact Cova Badot and Bucci reckon that there are at least 72 varieties of 'marketing' that have been created since 1985 including such exotic things as: multi-sensory marketing, neural marketing...

Branding through storytelling in 2012
What stories are being told about your brand?
What is the story of your brand? Branding through through storytelling will become more prominent in 2012. Also referred to as narrative branding, it basically stimulates an individual to appreciate a brand through a story about it. It is a significant branding technique because it enforces the marketing message through an entertaining storyline. Brand storytelling is increasingly becoming more popular in that it can make a difference in how customers perceive your brand. Communicate your br...

How to classify social media for a better online marketing strategy
Selecting social media for an online marketing campaign
What is social media? User generated content is no longer unfamiliar to us. The question rather is which social media to use for a specific social media marketing campaign. With thousand of different social media content platforms available, it has increasingly become more difficult to distinguish among them all. Social media marketers should reflect on which social networking sites would best meet their customers' needs in terms of how they are being used and accessed. When considering whic...

Why gamification has value for marketing
Another P to the marketing mix - pleasure?
Gamification or game-based marketing has much value for marketers as it engages the customer through entertainment and subtle marketing messages. This marketing strategy has recently become a global trend for marketers to engage their target audiences. The popularity of gamification is also a result of game mechanics' potential to stimulate customers and at the same time to enhance their trust and loyalty in a company and its products. Companies can also communicate important developments, th...

Stealth marketing's ethical challenge
Stealth marketing uses unconventional marketing methods
What is stealth marketing? The marketing strategy for stealth marketing is all about using unconventional marketing methods to create an awareness of a product or service. Ever saw the movie The Joneses? Sales people pretend to be the perfect family and then sell their expensive goods to the people in town by making them want these items too. Stealth marketing has emerged as marketers realize that consumers are exposed to so many diverse advertising messages that they now prefer to ignore th...